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Often the birth of a performing sphere reflects the civilization of a society. The
establishment of Novel Hall for Performing Arts not merely symbolizes the opulence of performing arts in Taiwan but also connotes the enthusiasm with which private businesses endeavor to contribute to the public.
Behind the doors of Novel Hall for Performing Arts live the memories of the early 20th century Taiwan, branded with the deep passion of a people whose hometown turned suddenly into the protectorate of another nation as the results of cruel wars. In 1897, the Japanese who had settled in Taiwan built the "Tamsui Drama Club" in the old commercial district in central-west Taipei, intending to provide the Taiwanese businessmen with some recreations. Twelve years later, however, Mr. Hsien-jong Koo, a Taiwanese businessman and forerunner of the Koo's Group, took over the Club, had it moved, renovated , and changed its name to "Taiwan New Stage," bringing about such performances as Peking operas from Mainland China as well as Taiwanese operas and music to all citizens in Taipei. "Taiwan New Stage" was regarded the most important performance venue in Taiwan then.